How to Select the Perfect Niche for Your Medium Blog: A Comprehensive Guide

Ram Vadranam
3 min readSep 30, 2023
Photo by Glenn Carstens-Peters on Unsplash

The blogging universe is vast, and amidst its expanse, it’s easy to feel lost. As a budding writer or an experienced one looking to refresh their strategy, you might have faced the question: “Which niche should I dive into?”

Today, we’re unraveling the enigma of niche selection for Medium bloggers.

Why Niche Selection Matters

Imagine walking into a bookstore with no categories, just a random collection of every imaginable book. Overwhelming, right? This is what the blogging world feels like without niches. Categories or niches not only organize content but also define your audience, setting the direction for your writing.

Factors to Consider When Choosing a Niche

  1. Passion & Knowledge: Write about what you love or have expertise in. Your genuine interest will resonate with readers, making your content more compelling.
  2. Audience Size & Engagement: It’s essential to strike a balance between a broad and narrow niche. While you want a significant audience size, diving too broad might make you lost in the crowd.
  3. Monetization Potential: If earning from your blog is a goal, research profitable niches. For example, personal finance…

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Ram Vadranam
Ram Vadranam

Written by Ram Vadranam

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